Management Team

Decades of AF wisdom, in one team

Experienced, passionate, seasoned, and successful leaders in the use of AF to deliver business value — with an average of 25+ years of direct AF consulting, design, training, implementation, and support at OSIsoft and AVEVA™.

Craig Harclerode

Craig Harclerode

CEO

With over 4 decades of successful leadership roles in the leverage of digital technologies to deliver transformative business results in the process industries supporting operational excellence and business transformation initiatives.

Craig brings a unique, seasoned, and powerful perspective building on his roles at Amoco Oil as Chief Automation Officer for Manufacturing, at Honeywell IAC as VP for North American Project Operations (NAPO), as Director of Operational Excellence at AspenTech, and the last 2 decades at OSIsoft (makers of the PI System and PI AF, now AVEVA™) as Global Business Development Executive for O&G, Petrochemicals, and LNG.

Craig holds a BS in Chemical Engineering from Texas A&M University, an MBA from Rice University, and a PMP certification. With over 20 published articles and regular speaking engagements, Craig is recognized as a thought leader.

Ales Soudek

Ales Soudek

Chief Consulting Officer (CCO) AF

With over 30 years of experience with the PI System and PI Asset Framework (PI AF), Ales is viewed as the global expert in the use of PI AF to deliver transformative business value.

He regularly performs PI AF health check, consumption, governance, and analytic performance reviews; coaches and mentors PI AF for individuals and teams; and develops PI AF implementation strategies for enterprise rollouts, large greenfield/CapEx projects, mergers, acquisitions and divestitures, industrial information management, and advanced analytics/AI initiatives.

Ales was part of the team that developed the precursor to PI AF in the mid-1990s while at KBC and Sigmafine — the Sigmafine Framework, or “SF.” He holds a B.S. in Chemical Engineering from Rice University and an M.S. in Chemical Engineering from University of California Berkeley.

Curt Hertler

Curt Hertler

VP of Advanced Analytics and Visualization

Curt has over 4 decades in the application of digital technologies in the processing industries, with deep expertise in PI AF having spent over 3 decades at OSIsoft, makers of the PI System and PI AF, in a variety of roles including principal architect for PI AF.

Curt focused his PI AF expertise on use in powering advanced analytics, AI, generative AI, and advanced visualization as a foundation for a "layers of analytics" strategy. Curt holds both a BS and MS degree in chemical engineering from the University of Michigan.

Jie Chou

Jie Chou, PhD

Advisor, Data Quality and Context

Dr. Jie Chou is a distinguished expert in time series operational data quality and management, with over two decades of experience with the AVEVA PI System™ and PI AF. He has collaborated with numerous organizations to enhance operational time series data quality governance.

He is the founder of Tycho Data, a company dedicated to developing health monitoring and operational data solutions leveraging PI AF. At AF Consulting, Dr. Chou is a Principal Consultant and VP Operational Data Quality and Context. He holds a B.S. in Electrical/Bioengineering from the University of Illinois Urbana-Champaign and a PhD in Bioengineering from Rice University.

Tanner Smithwick

Tanner Smithwick

Financial / Accounting Consultant Services

Drawing on a diverse background across organizations of many sizes, Tanner believes that finance and accounting are more than just numbers — they are critical tools that allow business owners to make educated decisions. With experience in forecasting, financial planning & analysis, taxation, compliance, and operational strategy, he is deeply committed to giving business owners the tools to take their businesses to the next level.

When not crunching numbers, Tanner can be found spending time with his lab Millie or exploring Montana on a trail, by bike, in a river, or behind the camera.

Put this team to work on your AF

Schedule a conversation and tap decades of PI AF expertise.